BSNL New 1,515/Year with 2GB/Day Data, OTT Features, and 100 SMS/Day.
As part of a strategic measure to augment its long-term prepaid plans before the rollout the country wide of its indigenous 4G network Bharat Sanchar Nigam Limited (BSNL) has launched a new 1,515 prepaid recharge with a 365-day (1-year) validity. This is to be a plan of providing outstanding value to customers who want to have affordable long term connectivity at a year long promise with daily data, voice benefits and digital entertainment.
Plan Highlights
BSNL 1,515 annual plan is loaded with the following main features:
Validity: 365 days (full 12 months)
Daily Data Limit: 2GB a day on 4G speeds.
Speed after 2GB quota: Slowed to 40 Kbps when 2GB quota law has been reached (umbane Fair Usage Policy)
Voice Calls: Unlimited within all of India, along with being in national roaming (MTNL areas included)
SMS: 100 SMS per day
OTT Subscriptions: Free access to such popular streaming websites like SonyLIV, ZEE5, Hungama Play- one of the key value-added features of entertainment seekers.
This proposal has the advantage of substituting or supplementing the current BSNL offerings of 1,999 and 2,399 yearly packages by providing a lower-cost point of entry into the yearly high-speed internet without sacrificing the essentials.
Competitive Positioning
In the past, BSNL had had the nearest yearly offers such as:
1,999 plan: 1.5GB/day for 330 days
2,399 plan: 2GB/day for 365 days
The new 1,515 plan fills the gap as it offers the same data of 2GB/day as the [?]2,399 pack at a lower price by 37 percent, making it one of the lowest cost plans in the annual portfolio at BSNL. At around [?]4.15 per day, customers receive unlimited calls, high data, daily SMS, and unlimited OTT content – perfect choices in West Bengal, urban and rural, along with other circles.
OTT Integration: A New Touch.
Contrary to the traditional government-run operator plans in the past, BSNL has gone the digital lifestyle with offering premium OTT subscriptions as part of its tariff package. The availability of SonyLIV (live sports, original content, and TV shows) and ZEE5 (local and national entertainment) and Hungama Play (movies and music) allows consumers to have a multimedia platform in place without the need to pay individual subscriptions on the services.
The action is in line with industry trends in which telecom providers are becoming content aggregators with customer stickiness and perceived value augmented.
Ideal User Profile
The plan 1,515 is most appropriate to:
The rural and semi urban users that require stable year round connectivity without the trouble of having to recharge each month.
Cost-conscious customers who want to economize on telecommunication costs.
Light-to-moderate internet users, browsers, WhatsApp users, who occasionally stream videos, and frequently use voice calls.
The elderly customers or alternative SIM users that require a set and forget annual plan with all-inclusive calling and messaging.
Furthermore, the plan has national roaming, which is free of charge, therefore, making it also useful to migrant workers, travelers, or persons with relatives living in different states.
The users are encouraged to ensure that they are not charging on a plan that is not available in their group.
Strategic Context
This rollout goes hand in hand with the aggressive push of BSNL that started when it opened its Swadeshi 4G network on September 27, 2025 a completely indigenous, cloud-native 4G stack that places India in one of only five countries worldwide to manufacture end to end telecom devices. With the launch of high value and low cost plans such as the 1,515 pack, BSNL expects to increase its new subscribers and retain its old subscribers and promote the use of data in the newly connected villages under the Digital Bharat Nidhi project.
Final Thoughts
Many BSNL 1,515 prepaid plan is a smart, future-proof option that is affordable, long-term, and has updated digital benefits. At 2GB / day data, unlimited call, 100 SMS / day, OTT content, and 365 days validity, it creates a new standard in the annual prepaid plans in the telecom market of India. This plan may be the perfect long-term solution in 2025 and beyond to millions of people who want to find simplicity, reliability and value.
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